Brand strategy
«Branding is the process of connecting good strategy with good creativity.»
Marty Neumeier
let us [re]position your business
Positioning Strategy
from
1 700€
excl. VAT
- Purpose & legacy identification
- Business synopsis storyline
- Business owner’s skills & strengths assessment
- Ecosystem of internal & external values definition
- Business niche research, refinement & narrowing
- Competitive landscape analysis
- Turning ideas, concepts & skills into products & services
- Ideal target segments & clients description
- USPs definition
- (Packaged) Offers description
- Empty brand essence canvas
Positioning Strategy
& Brand Essence review
from
2 200€
excl. VAT
- Purpose & legacy identification
- Business synopsis storyline
- Business owner’s skills & strengths assessment
- Ecosystem of internal & external values definition
- Business niche research, refinement & narrowing
- Competitive landscape analysis
- Turning ideas, concepts & skills into products & services
- Ideal target segments & clients description
- USPs definition
- (Packaged) Offers description
- Portrait of the business owner
- Tone of voice
- Brand identity & personality features
- Brand story
- Brand headlines & key messages
- Live review of the brand essence
Positioning Strategy
& Complete Brand Essence
from
3 000€
excl. VAT
- Purpose & legacy identification
- Business synopsis storyline
- Brand SWOT assessment
- Market gaps, needs & readiness analysis
- Business owner’s skills & strengths assessment
- Ecosystem of internal & external values definition
- Business niche research, refinement & narrowing
- Competitive landscape analysis
- Turning ideas, concepts & skills into products & services
- Ideal target segments & clients description
- USPs definition
- (Packaged) Offers description
- Portrait of the business owner
- Tone of voice
- Brand identity & personality features
- Brand story
- Brand headlines & key messages
- Brand key words
- Brand story
- Complete 30-page brand essence
- Complete briefing for the brand designer
- Associated personal brand strategy
Add-ons
- Brand name & tagline (baseline) ideation
- Pricing strategy
- Networking & commercial pitch crafting
- Team alignment
- Additional coachulting® session
STRATEGIZE TO BE FUTURE-PROOF.
establish the fundations.
MAXIMIZE YOUR BRAND'S POTENTIAL
QUESTION
Inspect what you expect. Challenge the existing. Explore the potential. Leave the ocean of sameness for a lake of distinction. Survive, adapt, innovate & thrive to the next level.
STRATEGIZE
Think big, but think realistic. Be bold, but make enlightened choices & take measured risks. If it's meant to be, it's up to your team to make it happen, teaming up with niche experts. Strategic implementation is the new manifestation.
UNLEASH
Leave the potential zone to enter the monetization arena. Leverage the power of branding as the most fruitful source of every impactful & financially rewarding offline & online marketing.
