Brand strategy turnaround
- Purpose & legacy identification
- Skills & strengths assessment
- Ecosystem of internal & external values definition
- Business synopsis storyline
- Ideal target segments and clients description
- USPs definition
- Brand positioning
- Brand identity & features
- Team alignment
- Business niche research
- Competitive landscape analysis
- Market research
- Market gaps, needs & readiness analysis
- (Packaged) Offers description
- Pricing strategy
- Networking & commercial pitch script
- Brand ideation
- Brand name creation
- Brand name availability research
- Brand tagline (baseline)
- Brand headlines
- Brand registration support
- Brand story
- Tone of voice
- Brand essence recap
- Complete briefing for the brand designer
- Brand strategy
- Associated personal brand(s) strategy
Haute Couture Brand Identity
- 3x30min coaching with a Creative Strategist
- Selection of a font composition (3 Google fonts)
- Selection of a colour palette (primary, secondary & background colours)
- Selection of 10 icons
- Selection of 10 images
- Conceptual study
- Proposition of 3 logo concepts
- Development of 1 creative direction
- Rectangle & square logo with your brand name
- Rectangle logo with your brand name & tagline
- Complete brand guidelines booklet
- Brand identity manual
- All files delivered in preview & vector formats (jpeg, png, pdf) for online & print use
- All files delivered in the chosen primary & secondary colours + in black & in white
- Branded slides & doc templates
- Brand set up on Canva
Haute Couture WEBSITE
- 3 x 1h website design & building strategy session
- Competitors' websites analysis moodboard
- Manual installation, configuration, security & optimization of WordPress on your server
- Creation of a "coming soon" page
- Creation of a custom-made structured web design
- Integration of your images & written content in the chosen number of languages
- Blog and/or Portfolio integration
- Contact form integration for leads collection
- Email: optin form integration (Mailchimp, Active Campaign, Drip or Get Response)
- Social media feed integration (Instagram, Facebook page or Linkedin page)
- Mobile friendly (responsive) design
- Setup of Google Analytics for audience tracking & retargeting
- Submission of XML sitemap & setup of Google Search Console to boost your SEO
- Video training to get started with a WordPress website
- 4 h of one-to-one personalized WordPress training on your website
Full Content strategy
- Social media strategy, plan execution template & visual templates
- Newsletter strategy, execution, planning & visual template
- Workbook design
- Emailing funnel setup
DURING the following 6 months
- 2 growth coachulting sessions per month (you ask us your questions, we drive you)
- 3 hours of creative implementation per month (we implement anything you need)
READY TO TAKE OFF?
Let’s have a strategic call to see how we can collaborate to help you sell more & better thanks to a sharp business positioning, brand strategy, visual identity, website, social media strategy or direct sales strategy.
