Whitebooks Library
Let us [re]position, [re]brand & grow your business. Access below free workbooks we have created to help you get started, adjust, improve & assess the external help your business needs to thrive.
ENHANCE YOUR PROFESSIONAL LIFE
thanks to personal branding!
This guided exercise will help you [re]set your personal branding strategy & take your professional life to the next level. You will use the notes of this workbook as:
- a reflection on your current personal branding
- a goals-setting facilitator
- a basis for a sustainable strategy that works for good
STRENGTHEN YOUR BUSINESS ROOTS
Stop struggling with your business purpose!
Create a powerful story that attracts more clients. It’s not a LEARN book, it’s a DO book that [re]sets your business purpose to unlock your lead generation.
- Reflect on your current business situation.
- Press the reset button.
- Identify your strengths, talents, tastes, calls & values.
- Define your passion, mission, vocation & profession.
- Find out who you are & what you stand for.
- Align your personal & professional purposes.
- Sharpen your business story.
- Monetize the quest.
UNLEASH THE POWER
of your brand essence
This is a demanding guided exercise that helps you strategically [re]set your brand essentials to unleash the power of your brand essence. You will use the notes of this workbook as:
- a strategic thought process that takes you to the next stage in business.
- a briefing that enables a serious brand designer to give a visual existence to your brand essence.
- a strong base to all your future communication activities.
MASTER YOUR PITCH
IN 4 STEPS
How you pitch is how you succeed.
It’s not a THINK book, it’s a DO book to master your pitch.
- Understand once for good the philosophy of pitching.
- Set your 3W goals.
- Define clearly what you stand for & the results you deliver to your ideal clients.
- Sharpen your business story & USPs.
- Build your pitch structure & script.
- Implement variants.
- Master your pitch delivery.
- Monetize this reflection by selling & signing.
GET BRANDED
The essentials of an unforgettable brand positioned to expand
A brand is not JUST a logo. Learn to:
- Define your brand strategy.
- Create a complete & strategic brand identity.
- Determine a set of complementary typographies.
- Decide on a complete colour palette.
- Check the diverse formats of your logo.
- Building harmonious brand imagery.
- Select a set of icons.
- Complete your brand identity.
Build a website that sells in a few clicks
What no web designer has ever told you about a website that connects & sells in a few clicks.
A website is no doubt essential, but most importantly, it has to be strategic.
- Check its technical aspects.
- Create an efficient structure.
- Optimize the user experience.
- Perfect its design.
- Write relevant content.
- Optimize its SEO.
UNLOCK YOUR SALES
with a sharp content strategy
- a reflection on your current content strategy
- a goals-setting facilitator
- a basis for a sustainable strategy that works for good
