We started Incubator Studio, go-to-market & growth agency, in order to make small companies’ business life more structured, impactful, successful and fruitful. We designed and built a one-stop-shop boutique consultancy for solopreneurs, micro businesses and small entreprises.

Synopsis

In business, you can either do something unique, or do it uniquely. We do operate on crowded markets, but no player does what we do the way we do it. We are not in business to just deliver a project to a client. To us, the journey matters as much as the destination. We are committed to our clients’ empowerment and skills development, as much as to their growth and success. Alone, we go faster, but together, we go way further. Our reason to be is the increased success and profitability of the companies we serve.

Indeed, we had repeatedly noticed in our respective businesses, that SMEs most often lacked the right support to achieve their ambitions. They do not have the budget to work with big consultancies, or the required skills to start or accelerate; they waste time being coached by “friends and family”; they spend weeks crafting some DIY business plans or websites, and last but not least work IN their business instead of working ON their business. We therefore attributed ourselves the mission to unleash the potential of these businesses, which actually always came to us with one question: “How can I sell more = establish my brand & reputation + increase my influence + make more money?

Our agency relies on 5 core beliefs

1

2

3

4

5

Success is a process

Growth implies a strong positioning

Branding is not a detail

Beauty efficiently serves profitability

Business is a formula

OUR VALUES

Incubator Studio pictogram symbolizing pragmatism consulting coaching marketing branding

Authenticity

We show transparency, support and positivity in the way we serve our clients and communities, who in return place their trust in us. We do not fail to keep our promises because we know what we stand for.
Incubator Studio pictogram symbolizing ambition consulting coaching branding marketing growth agency design results

Ambition

Building and improving businesses is relentlessly demanding, and not compatible with mediocrity. We believe in our clients more than they can even believe in themselves.
Incubator Studio pictogram symbolizing the no excuses to do the job consulting coaching branding marketing growth results

No excuses

We live by the principle: “if it's meant to be, it's up to me”. We are determined and driven doers who do whatever it takes to live by our principles and turn businesses around.
Incubator Studio pictogram symbolizing an accountability partner consulting coaching branding marketing growth agency results

Accountability

We build partnerships for success with our clients and firmly believe in co-growth. As accountability partners, we ensure our clients make decisions and stick to their commitments on their journey towards results.
Incubator Studio pictogram symbolizing the independant thinking consulting coaching branding marketing agencygrowth

Independent thinking

We don’t tell people what they want to hear, but what they need to hear, because it’s the only way to create visions that deliver results.
Incubator Studio pictogram symbolizing beauty inside out consulting coaching branding marketing growth agency design art

Beauty inside out

We are convinced that beauty efficiently serves profitability, while making the [business] world a softer and more enjoyable place. Beauty inside out is not overrated.

Brandosophy

We decided to share with you the genesis of our studio’s brand creation in order to illustrate what matters when building a brand after having established its strong positioning.

 

INCUBATOR

safe environment | experiment | protection | growth enabler | transformation | [re]birth | ecosystem | methodology | science | soil, light & water | nursery

+

STUDIO

one room | small size | human | scale | creativity | warmth | tailor-made | organization | autonomy | efficiency | uniqueness | practice | promotion | study | art | creativity | style

 

GROWTH

the process of increasing or improving | the development from a step to another one | the outcome of success

+

CATALYST

a person or a thing that precipitates an event or a change | a substance that speeds up and increases the rate of a chemical reaction without being itself consumed by the reaction. [Synonyms: cause, boost, stimulant, yeast]

BLACK

Chic | elegance | timelessness | simplicity | signature | authority | rigour | strength | rebellion | sophistication | power | depth | certainty | long lasting.

Matches all the other colours.

WHITE

Purity | unity | alliance | balance | perfection | light | cleanliness | understanding | wholeness | integrity | impartiality | efficiency | idealism | new beginning.

Highlighted and empowered when combined with other colours.

YELLOW

Happiness | positivity | optimism | harmony | enlightenment | creativity | energy | knowledge | attraction | intensity | radiance | stimulation | loyalty | clarity | vision | warmth | vibration.

The brightest colour in the colour spectrum.

SIGNATURE LOGO

rectangle shape, full, with tagline

WATERMARK LOGO

lighter square shape, a stamp that can squeeze in everywhere

In both versions, “incubator” fits in a black box to emphasize the fundamental principle of our agency: a structured and bold growth enabler. The power of the white is emphasized by the strength of the black; a yellow ray stands out with intensity, underlining the way we work: a studio.

ELEGANT – refined and chic, high quality

PROFESSIONAL – serves businesses

QUIRKY looks and feels unique and bold

MODERN – contemporary design is relevant to results generation

Our business spirit at a glance: professionalism, clarity, joy, unleashed creativity, boldness.

INCUBATOR

safe environment | experiment | protection | growth enabler | transformation | [re]birth | ecosystem | methodology | science | soil, light & water | nursery

+

STUDIO

one room | small size | human | scale | creativity | warmth | tailor-made | organization | autonomy | efficiency | uniqueness | practice | promotion | study | art | creativity | style

 
GROWTH

the process of increasing or improving | the development from a step to another one | the outcome of success

+

CATALYST

a person or a thing that precipitates an event or a change | a substance that speeds up and increases the rate of a chemical reaction without being itself consumed by the reaction. Synonyms: cause, boost, incitation, stimulant, yeast

BLACK

Chic | elegance | timelessness | simplicity | signature | authority | rigor | strength | rebellion | sophistication | power | depth | certainty | long lasting. 
Matches all the other colours.

WHITE

Purity | unity | alliance | balance | perfection | light | cleanliness | understanding | wholeness | integrity | impartiality | efficiency | idealism | new beginning. 
Highlighted and empowered when combined with other colours.

YELLOW

Happiness | positivity | optimism | harmony | enlightenment | creativity | energy | knowledge | attraction | intensity | radiance | stimulation | loyalty | clarity | vision | warmth | vibration.
The brightest color in the color spectrum.
Matches all the other colours.


SIGNATURE LOGO
rectangle shape, full, with our tagline


WATERMARK LOGO
square shape, lighter, a stamp that can squeeze in everywhere


In both versions, “incubator” fits in a black box to emphasize the fundamental principle of our agency: a structured and bold growth enabler; the power of the white is emphasized by the strength of the black; a yellow ray stands out with intensity and underlines our underlying the way we work: a studio.

ELEGANT – refined and chic, high quality

PROFESSIONAL – serves businesses

QUIRKY looks and feels unique and bold

MODERN – contemporary design is relevant to results generation

Our business spirit at a glance: professionalism, clarity, joy, unleashed creativity, boldness.

On a mission 

Incubator Studio’s vision is to create wealth and alleviate poverty through entrepreneurship.

We are on a mission to [RE] position businesses for accelerated success and predicted profit growth.

We are a boutique go-to-market and growth agency for small and medium size businesses with high ambitions.

Rely on experts

Are you starting up, starting out, starting over? Tell us where you are, we determine where to go and together, we take the business acceleration road to success.

We commit to turning your business around, from dreaming to scoring, from ideas to brands, from strategies to plans, from uncertain to deliberate, from complexity to clarity, from procrastination to action, from stress to success, from hocus pocus to focus, from catapults to results, from doubtful to impactful, from chance to change, from learning to earning, from unknown to unforgettable, from doing good to doing great.

We optimize time efficiency, master project management, connect your with our network, increase your exposure, and create that influential echo-chamber that you’ve been trying to build from the very beginning.

We are iron hands in velvet gloves

We sell results. Our coaching-based approach to business consulting and structured methodology on each of the modules of our core expertise, ensure we take your business to where it deserves to be. This is how we collaborate for success:

Photo with the team Incubator studio composed of Natacha VILLEDIEU-SILVESTRE, Coralie Rocque and Aurelie Becat marketing agency studio branding

Dream team

We live our purpose, stand up for our clients and are powered by their success.

portrait photo of Natacha villedieu-silvestre from Incubator Studio business set up incorporation business plan business model

Natacha VILLEDIEU-SILVESTRE

Business set-up & implementation consultant & CFO

Natacha Villedieu-Silvestre is driven by the belief that entrepreneurship is a unique chance to contribute to the world. After 15 years in the corporate and investment banking world in Europe and Hong-Kong, Natacha started her business in Europe in 2010 to coach and support new entrepreneurs and consult flourishing SMEs.

She has a multicultural mindset, and excellent strategic as well as financial credentials. She has the determination and perseverance to see through a project from its beginning to its end. She co-leads, writes and speaks regularly on starting a business and entrepreneurship at several business network tribunes. In her free time, you’ll find her mentoring young talents.

Her core focus industries are Education and Intelligence (artificial or not), Finance, Horeca (Food & Beverage), Tech & Startups (especially impact-minded and sustainability-oriented ones). She loves to break the walls between disciplines in order to change the world and pave a new way toward sustainable and equitable success.

Fun facts :

  • Natacha wears either a wetsuit or her business attire, as she lives literally next to the North Sea and often takes a dip in it.
  • Natacha cultivates a sense of competition and respect of people: she obtained the 1st dan black belt of Karaté-do at the age of 20 and has been practicing ever since.
  • Natacha has 4 different types of bins at home and always has a bag with her to pick up plastic on the beach and of course for shopping - save the planet!

Coralie Rocque

Art Director & Web Identity Designer

Coralie truly believes that beauty serves success. That makes her a business-oriented creative, who knows how to produce intelligent design that benefits the growth of businesses. She translates businesses’ positioning and brand strategies into impactful visual identities and premium websites. She is the dream partner of brands who are unknown and want to become unforgettable.

She graduated from both the École Supérieure des Arts Appliqués Duperré in textile design and the École Multimédia in multimedia graphics in Paris. After working in a parisian e-retail agency as a Communication Manager and Multimedia Graphic Designer, which equipped her with a full-scope vision, she moved to Amsterdam. Since 2015, she’s been creating  visual existence through graphic and web design for entrepreneurial projects led by women who want to have a positive impact on the world.

With Incubator Studio, she added SMEs to her portfolio of happy clients.

Fun facts :

  • Coralie is a plants hugger and has more than 20 species of plants at home.
  • Coralie is a cat woman who loves her cat so (too?) much that she considers it as her child.
  • Coralie loves to do puzzles, knit and read in her spare time.
portrait photo of Coralie Rocque from Incubator Studio Art Director Designer Webdesigner Creative Director
portrait photo of Aurélie Bécat from Incubator Studio marketing consultant coach business positioning SME entrepreneur

Aurélie Bécat

​Brand Strategist & Business Development Consultant

Aurelie’s mission is to decrease poverty thanks to business education, entrepreneurship and expertise transfer. Aurelie is a serial entrepreneur with a corporate background, who believes in collaboration and cooperation more than competition to create value for all parties. Born and raised in Paris, well traveled and settled in Amsterdam, she thrives in international environments where personality, drive, boldness and resilience matter more than cultural codes and degrees.

She is a visionary and creative right brainer, a risk-taker who sees opportunities and full pictures, and creates frames to catch the dreams before they slip away. She is a true believer that opportunities do not vanish, but just go to somebody else, a doer, an achiever – because the economy needs them. She is a born leader, a personable individual, a solution finder, a humanist, a positive yet cautious thinker.

Negotiation, mentoring, museum tours, psychology, art & design, travel, public speaking, philosophy, spirituality and LED Light Therapy, keep her happy.

Fun facts :

  • Aurelie only feels good in big cities, the countryside is not her thing.
  • Aurelie drinks 2 liters of (herbal)tea per day but no alcohol (and yes, she is a French national).
  • Aurelie never had a TV or a Netflix subscription, and never watched a series.

What is your preferred... ?

AURÉLIE
Yellow
Museum Nasional, Jakarta
Paris
Blanquette de veau
The Bible
Reality by Lost Frequencies
None
Amélie Poulain
Led Light Therapy
CORALIE
Yellow
Musée des Arts Décoratifs, Paris
Penvins, Brittany
French fries
La Passe-miroir by Christelle Dabos
This Modern Love by Bloc Party
Yoga
Frances Ha
Walking in nature
NATACHA
Red
Rijskmuseum, Amsterdam
Hong-Kong
Shrimp cheung fun
The Alchemist by Paulo Coehlo
Piano Concerto no.2 op.18 by Rachmaninov
Karate-do & bodyboard
La Vita è bella
Diving in the sea

Testimonials

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