We designed & built a boutique consultancy that supports the go-to-market & growth of solopreneurs, startups & SMEs. Incubator Studio increases small companies’ authority, reach, traction, impact, success & profits.

Studio's synopsis

Aurelie Becat Coralie Rocque

Dream team

We live our purpose, stand up for our clients & are powered by their success.

Our agency relies on 5 core beliefs

1

2

3

4

5

Success is a process

Growth implies a strong positioning

Branding is not a detail

Beauty efficiently serves profitability

Business is a formula

OUR VALUES

Incubator Studio pictogram symbolizing pragmatism consulting coaching marketing branding

Authenticity

We show transparency, support & positivity in the way we serve our clients & communities, who in return place their trust in us. We do not fail to keep our promises because we know what we stand for.
Incubator Studio pictogram symbolizing ambition consulting coaching branding marketing growth agency design results

Ambition

Building & improving businesses is relentlessly demanding & not compatible with mediocrity. We believe in our clients more than they can even believe in themselves.
Incubator Studio pictogram symbolizing the no excuses to do the job consulting coaching branding marketing growth results

No excuses

We live by the principle: “if it's meant to be, it's up to me”. We are determined & driven doers who do whatever it takes to live by our principles & turn businesses around.
Incubator Studio pictogram symbolizing an accountability partner consulting coaching branding marketing growth agency results

Accountability

We build partnerships for success with our clients & firmly believe in co-growth. As accountability partners, we ensure our clients make decisions & stick to their commitments on their journey towards results.
Incubator Studio pictogram symbolizing the independant thinking consulting coaching branding marketing agencygrowth

Independent thinking

We don’t tell people what they want to hear, but what they need to hear, because it’s the only way to create visions that deliver results.
Incubator Studio pictogram symbolizing beauty inside out consulting coaching branding marketing growth agency design art

Beauty inside out

We are convinced that beauty efficiently serves profitability, while making the [business] world a softer & more enjoyable place. Beauty inside out is not overrated.

On a mission 

Incubator Studio’s vision is to create wealth & alleviate poverty through entrepreneurship.

We are on a mission to [RE] brand businesses for accelerated success & predicted profit growth.

We are a boutique go-to-market & growth agency for small & medium size businesses with high ambitions.

Rely on experts

Are you starting up, starting out, starting over? Tell us where you are, we determine where to go & together, we take the business acceleration road to success.

We commit to turning your business around, from dreaming to scoring, from ideas to brands, from strategies to plans, from uncertain to deliberate, from complexity to clarity, from procrastination to action, from stress to success, from hocus pocus to focus, from catapults to results, from doubtful to impactful, from chance to change, from learning to earning, from unknown to unforgettable, from doing good to doing great.

We optimize time efficiency, deliver powerful shortcuts & master project management. We have a close network of niche experts with whom we parter up seamlessly on some projects deliveries.

Rely on us to increase your exposure & create the influential echo-chamber you’ve been trying to build from the very start of your business.

We are iron hands in velvet gloves

We sell results. Our coaching-based approach to business consulting & structured methodology on each of the modules of our core expertise, ensure we take your business to where it deserves to be. This is how we collaborate for success:

Brandosophy

We decided to share with you the genesis of our studio’s brand creation in order to illustrate what matters when building a brand, after having established its strong positioning.

 

INCUBATOR

safe environment | experiment | protection | growth enabler | transformation | [re]birth | ecosystem | methodology | science | soil, light & water | nursery

+

STUDIO

one room | small size | human | scale | creativity | warmth | tailor-made | organization | autonomy | efficiency | uniqueness | practice | promotion | study | art | creativity | style

 

GROWTH

the process of increasing or improving | the development from a step to another one | the outcome of success

+

CATALYST

a person or a thing that precipitates an event or a change | a substance that speeds up & increases the rate of a chemical reaction without being itself consumed by the reaction. [Synonyms: cause, boost, stimulant, yeast]

BLACK

Chic | elegance | timelessness | simplicity | signature | authority | rigour | strength | rebellion | sophistication | power | depth | certainty | long lasting.

Matches all the other colours.

WHITE

Purity | unity | alliance | balance | perfection | light | cleanliness | understanding | wholeness | integrity | impartiality | efficiency | idealism | new beginning.

Highlighted & empowered when combined with other colours.

YELLOW

Happiness | positivity | optimism | harmony | enlightenment | creativity | energy | knowledge | attraction | intensity | radiance | stimulation | loyalty | clarity | vision | warmth | vibration.

The brightest colour in the colour spectrum.

SIGNATURE LOGO

rectangle shape, full, with tagline

WATERMARK LOGO

lighter square shape, a stamp that can squeeze in everywhere

In both versions, “incubator” fits in a black box to emphasize the fundamental principle of our agency: a structured & bold growth enabler. The power of the white is emphasized by the strength of the black; a yellow ray stands out with intensity, underlining the way we work: a studio.

ELEGANT – refined & chic, high quality

PROFESSIONAL – serves businesses

QUIRKY looks & feels unique & bold

MODERN – contemporary design is relevant to results generation

Our business spirit at a glance: professionalism, clarity, joy, unleashed creativity, boldness.

INCUBATOR

safe environment | experiment | protection | growth enabler | transformation | [re]birth | ecosystem | methodology | science | soil, light & water | nursery

+

STUDIO

one room | small size | human | scale | creativity | warmth | tailor-made | organization | autonomy | efficiency | uniqueness | practice | promotion | study | art | creativity | style

 
GROWTH

the process of increasing or improving | the development from a step to another one | the outcome of success

+

CATALYST

a person or a thing that precipitates an event or a change | a substance that speeds up and increases the rate of a chemical reaction without being itself consumed by the reaction. Synonyms: cause, boost, incitation, stimulant, yeast

BLACK

Chic | elegance | timelessness | simplicity | signature | authority | rigor | strength | rebellion | sophistication | power | depth | certainty | long lasting. 
Matches all the other colours.

WHITE

Purity | unity | alliance | balance | perfection | light | cleanliness | understanding | wholeness | integrity | impartiality | efficiency | idealism | new beginning. 
Highlighted and empowered when combined with other colours.

YELLOW

Happiness | positivity | optimism | harmony | enlightenment | creativity | energy | knowledge | attraction | intensity | radiance | stimulation | loyalty | clarity | vision | warmth | vibration.
The brightest color in the color spectrum.
Matches all the other colours.


SIGNATURE LOGO
rectangle shape, full, with our tagline


WATERMARK LOGO
square shape, lighter, a stamp that can squeeze in everywhere


In both versions, “incubator” fits in a black box to emphasize the fundamental principle of our agency: a structured and bold growth enabler; the power of the white is emphasized by the strength of the black; a yellow ray stands out with intensity and underlines our underlying the way we work: a studio.

ELEGANT – refined and chic, high quality

PROFESSIONAL – serves businesses

QUIRKY looks and feels unique and bold

MODERN – contemporary design is relevant to results generation

Our business spirit at a glance: professionalism, clarity, joy, unleashed creativity, boldness.

Coralie Rocque

Art Director & Web Identity Designer

Coralie truly believes that beauty serves success. That makes her a business-oriented creative, who knows how to produce intelligent design that benefits the growth of businesses. She translates businesses’ positioning & brand strategies into impactful visual identities & premium websites. She is the dream partner of brands who are unknown & want to become unforgettable.

She graduated in Paris from both the École Supérieure des Arts Appliqués Duperré in textile design & the École Multimédia in multimedia graphics. After working in a parisian e-retail agency as a Communication Manager & Multimedia Graphic Designer, which equipped her with a full-scope vision, she moved to Amsterdam. Since 2015, she’s been creating  visual existence through graphic & web design for entrepreneurial projects led by business owners who want to have a positive impact on the world.

With Incubator Studio, she added startups & SMEs to her portfolio of happy clients.

Fun facts :

  • Coralie is a plants hugger & has more than 20 species of plants at home.
  • Coralie is a cat woman who loves her cat so (too?) much that she considers it as her child.
  • Coralie loves to do puzzles, knit & read in her spare time.
portrait photo of Coralie Rocque from Incubator Studio Art Director Designer Webdesigner Creative Director
portrait photo of Aurélie Bécat from Incubator Studio marketing consultant coach business positioning SME entrepreneur

Aurélie Bécat

Brand Strategist & Growth Consultant

Aurelie’s mission is to decrease poverty thanks to business education, entrepreneurship & expertise transfer. Aurelie is a serial entrepreneur with a corporate background, who believes in collaboration & cooperation more than in competition to create value for all parties. Born & raised in Paris, well travelled & settled in Amsterdam, she thrives in international environments where personality, drive, boldness & resilience matter more than cultural codes & degrees.

She is a visionary & creative right brainer, a risk-taker who sees opportunities & full pictures & creates frames to catch the dreams before they slip away. She is a true believer that opportunities do not vanish, but just go to somebody else, a doer, an achiever – because the economy needs them. She is a born leader, a personable individual, a solution finder, a humanist, a positive yet cautious thinker.

Negotiation, mentoring, museum tours, psychology, art & design, travel, public speaking, philosophy, spirituality & LED Light Therapy, keep her happy.

Fun facts :

  • Aurelie only feels good in big cities, the countryside is not her thing.
  • Aurelie drinks 2 liters of (herbal)tea per day but no alcohol (and yes, she is a French national).
  • Aurelie never had a TV or a Netflix subscription & never watched a series.

What's your preferred... ?

AURÉLIE
Yellow
Museum Nasional, Jakarta
Paris
Blanquette de veau
The Bible
Reality by Lost Frequencies
None
Amélie Poulain
Led Light Therapy
CORALIE
Yellow
Musée des Arts Décoratifs, Paris
Penvins, Brittany
French fries
La Passe-miroir by Christelle Dabos
This Modern Love by Bloc Party
Yoga
Frances Ha
Walking in nature

Testimonials

Ready to turn your business around?