UNLEASH THE POWER
of your brand essence
This is a demanding guided exercise that helps you strategically [re]set your brand essentials to unleash the power of your brand essence. You will use the notes of this workbook as:
- a strategic thought process that takes you to the next stage in business.
- a briefing that enables a serious brand designer to give a visual existence to your brand essence.
- a strong base to all your future communication activities.
