Towards a more profitable business line
1
Pain points
- Our B2B offer is confusing and not selling well.
- B2B line is where we have the highest margins and need to grow.
2
Goals
- Create a ready-to-sell packaged B2B offer.
- Craft sales messages.
- Design the online and offline sales support.
3
Steps & Milestones
- Definition of the B2B line positioning based on market analysis, identification of the offer’s USPs, benchmark and internal capabilities.
- Definition of a clear pricing matching detailed offers.
- Creation of the message to convey in words and images.
Results & Value created
- Selling the B2B offer is now straightforward, backed by an updated website, a brochure, facts sheets to email to the prospects and sales scripts.
- Sales can be achieved by more team members, even at the entry level ; their training is made easy.
- The reputation and perception of the expertise of the business is increased, which leads today to a turnover increase and tomorrow to a price and margin increase.
