S.E.L.L.I.N.G. is not a dirty word

The most uncomfortable, yet the most necessary of all your business activities...

There is a strange cultural phenomenon around selling, as though it’s something to be ashamed of: nobody wants to be seen as a “pushy” salesperson & because of that mainly, thousands are those who freeze & feel uncomfortable when it comes to selling.

There is a lot to be said for replying to a demand & helping people thanks to your expertise – we see only the positive in this! Come on & let us explain why… & how it could contribute to turning your business around. Because bottom line, doing business is doing good!


We could get philosophical here, but that’s not our style. We know that you do what you do because you have a unique offering to make the world, a unique solution to solve identified problems. You’ve researched your business idea & found that sweet spot called “ikigai”, made up of four core elements: what you love, what you are good at, what the world needs according to you, & what you can get paid for.

If you haven’t established these business roots yet, or examined them closely enough for them to be rock-solid strong – have a look at our do-book & then come back here. Don’t worry, we’ll still be here 🙂

Basically – the first three elements of that powerful ecosystem are up to you. Only YOU know what makes you happy, what your genius zone is & how to use those skills to give the world something it needs. But we notice that the “what you can get paid for” part often remains blurry… That’s where we step in at Incubator Studio…


The first thing to understand is that selling is not a dirty word – in fact, it’s the whole goal of your business, of your small company. Indeed, no sales = no turnover = no margin = no profit = no business. 

You know that you are unique as a small business (even on very competitive markets) & therefore uniquely poised to help people who will benefit from your domain of expertise solve their problems or fulfil their needs. By selling them your expertise, you are actually doing them a favour! They obviously need you, because they are there, on the internet, searching for help under the shape of a product or a service. Fair enough?

Knowing this, you owe it to yourself, & above all to your business, to have the clearest, sharpest content strategy you possibly can so potential clients know exactly what you can do for them – what you are offering & how you will deliver results. You know you are the business they need – make it easy for them to know that too. How? With a sharp positioning, clear messages & by focussing only on the best communication channels. To understand this process more clearly, take a look here.


Honestly? We can help you sell in many, many ways. We know this sounds a tad cocky, but we also know that we are good at what we can do, & as determined as you are to make your business be the best it possibly can be.

To begin with, we recommend you download our e-book on how to master your pitch. We always say that unless you can master the art of selling, you don’t have a business. Let us repeat it again – direct selling is important!


What’s the takeaway? You are offering solutions to those who need them – you are literally replying to a demand that exists. So, don’t be afraid to sell those solutions & to let people know loudly, proudly & directly that you are their best solution.


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