Golden traction
1
Pain points
- We need to create traction in order to find investors.
- We do not manage to find paying clients.
- We have the best service but it’s hard to get the message across to our target segments.
2
Goals
- Refine a sexy and fit-for-growth offer, adapted to the targeted clients.
- Enable the contract signature with the first three B2B clients.
- Craft the structure and basis of an investors’ pitch.
3
Steps & Milestones
- Re-positioning of the offer, structural work on the avatars, redefinition of the sources of income.
- Establishment of a partnership strategy to accelerate the end-user acquisition.
- Framing up and completion of a test process with 3 non-paying individual and business clients.
Results & Value created
- Re-alignment of a boosted team eventually ready to take off.
- First 17 B2C clients and 7 B2B clients 7 weeks after the completion of the project.
- Ease to deploy an external communication campaign based on the re-positioning work done as a team.