[Re]design of a tailor-made brand identity


Pain points

  • The logo no longer matches the brand image.
  • No graphic & marketing skills.



  • Analyze the business and customer needs for the next 3 years.
  • Align the new visual identity.
  • Declination on the most relevant media.


Steps & Milestones

  • Audit of positioning & brand strategy.
  • Creation of a visual identity.
  • Creation of the logo.
  • Creation of a document (brandbook) summarizing the graphic guidelines.

Results & Value created

  • The customer has a visual identity that matches his business. The documents reflect his brand and allow him to stand out from his competitors.